This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

What is SEO?

Search engine optimization (SEO) is the process of growing a website’s search traffic. It’s where you do some steps that help you show up and rank higher in a search engine’s organic results.

Why is SEO important?

People are likely searching for what you do, and you can attract customers by ranking for those terms whoch are called tags or keywords. But you’re unlikely to rank without effort, as others are trying to do the same. This is why SEO matters. It helps show Google etc. that you most deserve to rank.

What are the benefits of SEO?

Most people click one of the first few search results, so higher rankings usually lead to more traffic. Unlike other channels, search traffic tends to be consistent and passive. That’s because the number of searches is usually quite consistent month to month.

Search traffic is also free. That’s a big deal because ads can be expensive. 

For example, you get an estimated 1.6M monthly visits from organic search. It would cost us an estimated $1.7M per month to get that same traffic from search ads.

SIDENOTE: No source of traffic is truly free. SEO costs a lot of time and ongoing effort.

How do you do SEO?

SEO involves around five steps: 

1. Keyword research. Find what people search for.
2. Content creation. Craft good quality content for searchers.
3. On-page SEO. Make your content as clear and short as possible.
4. Link building. Build trust and authority from other websites.
5. Technical SEO. Help search engines find, crawl, and index your content efficiently for example with a robots.txt file. 

These steps are the main focus of one of my next blog posts.

Kind Regards, Andreas :)